Media Podcast

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Dr. Chloe Carmichael Knows How to Get the Media's Attention

In This Podcast

Summary
In this podcast episode, Joe Sanok speaks with Dr. Chloe Carmichael about fostering fruitful media relations, how you can use media coverage to create more content and grow your practice.

Fostering Fruitful Media Relations
"Whenever media calls, I react instantly. "
How to land good media spots:
  • Having a good website
  • Set up a profile on Help A Reporter Out
  • Breaking the TV barrier
  • Invest in a professional photographer for your profile photos


How Media Can Help a Practice Grow
"When we see a lot of people looking at something, we assume that there’s something important to see."
If you’re on TV or you have been quoted somewhere, if you can showcase that, it will make anyone who sees that take you more seriously immediately.

Strategies to Engage the Media
"Only allow yourself 10 minutes to respond and only give them 3-4 concise sentence.
Media want something very quick and relatable. Treat it as though you’re at a cocktail party, talking to a friend who wants the quick answer, and your perspective will shine through this casual conversation.

Making the Most Out of Media Appearances
  • Write blogs around a TV appearance
  • Embed TV clips on your website
  • Share a few talking points with the host in advance
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