There are SO many ways you can utilize social media to grow your business and connect with others.The possibilities are endless, but one tool that I love is to do livestreams! I do livestreams that are relevant to my audience, like my recent one on managing the holidays during COVID, and these help me to connect with my audience and grow my exposure.
If you’re thinking about hosting your own livestream but aren’t sure whether you want to or not, I want to give you three reasons you should host your own livestream.
The best thing about a livestream is in the name: it's LIVE! You are able to go live on your Facebook, Youtube, Twitter, Instagram, or LinkedIn (or you can go live on most of those channels at once with this awesome tool I use called Restream.)
While you are live, you’ll be able to interact in the moment with people who are tuned in: they can ask questions, introduce themselves, you could even consider hosting a giveaway of some sort on your stream to encourage engagement. You can network in real time with your audience, and build a meaningful and engaged community that can help you grow your business.
2. Share your expertise
You paid a lot for your education, and you’ve made incredible use of it: you’ve shared it with friends, family, clients, and have begun to build your business based on the wonderful tools you have gathered.
Now, though, you can share your knowledge with the world! When building your reputation as a therapist, putting out information that demonstrates your skill is a great way to build trust with your audience. For the same reason we write blog posts, livestreams can be a much more engaging way to share what you know, what you specialize in, and how you can help!
3. Connect with others in your industry
This is a little tip I use with all my livestreams... a great way to get your name out there is to endorse products you really believe in. Maybe it’s a lifestyle product, maybe it’s a virtual therapy company you're really passionate about: whatever it is, you absolutely can mention it to your audience, emphasizing that you do not have a paid relationship with the company.
I then have my assistant edit out a clip of just me endorsing the product. My assistant will then send this clip to the companies, and they have the option of featuring me on their social media, expanding my reach even more! I’ve even made it on a product’s Amazon page with this trick before.
Livestreams are just one of the many tools on social media you can utilize to grow your practice and connect with new audiences. If you’re looking for even more ways to maximize your use of social media, make sure you look at the social media materials I offer on Profitable Practices!
Interested in hosting your own livestream, but not sure where to start? Click here to register for the upcoming workshop on how to host a great livestream!