Today’s Audio MASTERCLASS: How to Build an Insanely Successful Therapy or Coaching Practice with Dr. Chloe Carmichael

[1:00] – Chloe shares something interesting about herself that most people don’t know.

• She started her first job as a blueberry picker when she was 11 yrs. old, which set her up on her entrepreneurial track.

[2:01] – As a psychologist how is what you do different from a business coach?

• She has six years of training in learning about how the brain works: Personality, Motivation, and Attention, which are big factors in success coaching.
• In business coaching, she helps people break things down and provides encouragement and excitement to help them stay on track.
• As a Psychologist, she layers in some knowledge about how the mind actually works and how cognition, attention, focus, and goal attainment works.

[3:16] – Share with us how you started getting featured on all these TV outlets.

• She started by setting up a profile on Help A Reporter (HARO) and started quoting services online
• Then she started shooting videos of herself and posted those on her website, Dr. Chloe
• She put links to all the places where she has been quoted so that her services can be available to journalists
• If you want to be on TV make sure you get really good professional photos and videos of yourself on your website to show that you can handle yourself on camera

[6:12] – How has working with entrepreneurs shaped you as an entrepreneur?

• Learning about the issues that they’re having and where they’re getting stuck has been huge

[7:46] – Share some great tips for helping entrepreneurs focus when it comes to achieving success.

• Top 4 tips for achieving success
  • Good support system
  • Have a clear goal with action steps
  • Choose which task is best suited to your energy
  • Keep a visual reminder around your working space

[10:02] – Define empathy and its role in entrepreneurship.

• Empathy is the ability to put yourself in another person’s shoes and think about and understand things from their perspective.
• It is important for entrepreneurs because it helps us to better attract customers and understand why they do or don’t come back. It also helps you motivate and retain employees

[11:24] – Talk to us about the Profitable Practices Program you designed.

• She made an on-demand video for therapist and coaches who tend to want information fast to help them grow an insanely successful therapy practice
• To learn more about Profitable Practices Program check out Dr. Chloe’s Top Tips for Entrepreneurs!

13:45 – A timeout to thank our sponsor, ZipRecruiter!

[16:23] – How can one quickly turn into a successful therapist or coach?

• One of the myths is that it has to take a really long time. She got her license to practice psychology around May 2012 and she was literally full 6 weeks later.
• She filled up her schedule by learning all the things that therapists and coaches were inadvertently doing that were making it difficult for clients to see them.
• After getting her license, she asked her boss if she could possibly get a raise, but her request was ignored. Three weeks later, she gave her notice and started a private practice.

[18:49] – How have you attained success so quickly?

• One thing that helped her a lot is getting really honest feedback.
• She approached two or three different people and offered a package of 6 sessions for free in exchange for detailed feedback after every session.
• Personally, she doesn’t like what other therapists and coaches are charging clients – these huge monthly retainers that get clients locked in.
• Giving clients a lot freedom helps a lot.

[22:16] – What are the biggest mistakes you see new therapist or coaches making.

• They make it inadvertently really hard to reach them. They feel like they can’t afford to hire a receptionist when they are starting out.
• When you want to work with high functioning people, which means intelligent, driven people, they already have a basic amount of success – they are busy.

[24:33] – How can therapists and coaches stay motivated when they’re starting out or trying to reach these new big milestones you’re setting for them?

• Have a long wish list of all the things that you want to be doing.
• Keeping visual reminders of your success – this will help to keep you motivated.
• Keep some pep talk reminders for yourself

[27:12] – How do we keep growing as entrepreneurs?

• It’s important to have someone who really understands what’s happening in your business life.

[29:13] – Dr. Chloe’s parting piece of guidance

• She would encourage anyone to create a vision of yourself that captures all the things that you want to be as an entrepreneur and as a person.
• Make a blueprint of what you want and a list of all the things that you need to get there.
• Top Tips for Entrepreneurs – Get Dr. Chloe’s video of her top tips for entrepreneurs for just $1!